At 11:40pm the night of April 14, 1912, on her launch from Southampton to New York, the RMS Titanic struck the chunk of ice that would eventually prompt the sinking of the ship in under 3 hours. At around 2:20am on the morning of April 15, the Titanic vanished underneath the surface of the Atlantic Ocean, a disaster that brought the loss of more than 1,500 lives, very nearly 66% of the general population on board. The ship sunk in the North Atlantic Ocean. The Titanic was the result of serious rivalry among match shipping lines in the main portion of the twentieth century. Specifically, the White Star Line ended up in a fight for the best steamship against Cunard, a British firm with two champion ships that positioned among the most amazing and extravagant of their time. Cunard's Mauretania started benefit in 1907 and rapidly set a speed record for the fastest normal speed amid a transoceanic intersection (23.69 bunches or 27.26 mph), they held this title for a long time. Cunard's other magnum opus, Lusitania, propelled that year and was commended for its amazing insides. Lusitania met its end on May 7, 1915, when a torpedo let go by a German U-pontoon sunk the ship, killing almost 1,200 of the 1,959 individuals on board and accelerating the United States' entrance into World War I.